Charine Tan

Charine Tan has a decade-long experience across different functions – from branding to corporate performance, marketing, public relations, research, social media, and sales. Today, she brings together those skills and experience as the co-founder of Exotic Wine Travel, working with wineries, importers, distributors, tourism boards, and associations in the promotion of wine and wine tourism.

She believes that wine travel has the ability to change how people choose wine and perceive wine, and stories about wine travel have the power to positively influence people’s opinions about a place, its culture, and people.

Having traveled to more than 50 countries and explored over 50 wine regions, she brings an empathetic and astute “prosumer” lens to wine writing. She is WSET Advanced certified.