Deborah J. MacInnis

Debbie MacInnis is the Doris Drucker Chair and Full Research Professor at the Drucker School of Management, Claremont Graduate University. She is also Professor Emerita of Marketing at USC’s Marshall School of Business. She is a thought leader on consumer behavior and branding. She is a Fellow of the American Marketing Association, the Association for Consumer Research, and the Society for Consumer Psychology. She has received the Lifetime Achievement Award from the American Marketing Association’s Consumer Behavior Special Interest Group and the Faculty Lifetime Achievement Award from the University of Southern California. She is an award-winning author for her published work. Debbie is the co-author of "Brand Admiration," a book on developing, enhancing, and leveraging brand admiration, and the "Brand Benefits Playbook," which offers a strategic perspective on branding through the lens of the benefits customers want in a brand. She is also the co-author of several edited volumes on branding and co-author of a leading textbook on consumer behavior. Debbie has served as Coeditor and Associate Editor for the Journal of Consumer Research and Associate Editor for the Journal of Marketing, and the Journal of Consumer Psychology. Her consulting includes work with major consumer goods companies, branding agencies, and advertising agencies.