David E. Dirks

Professional Experience:

My career in marketing & sales management spans the course of multiple industries including financial services, advertising, professional services, and the food industry. I work with companies to help them blend traditional data with “big data” analytics to provide a strategic framework translating data into a tactical framework for developing marketing campaigns that drive business results.

My Deliverables:

Creating and executing marketing campaigns & programs built on a foundation of solid data (marketing) analytics is what I deliver. Focusing on revenue growth AND profitability.

In the context of marketing analytics I'm a highly experienced marketing professional who understands data mining & modeling and has the ability find data analytics opportunities that can be applied to market campaigns and programs. It’s the ability to see the big picture of business models and how they can be tuned to grow revenues & profits and granular enough to work with data analysis professionals to guide the data mining process.

Education & Professional Development:

MBA from the SUNY School of Graduate Studies. He is also a graduate of the Global Marketing program at Thunderbird; the Big Data Analytics program at MIT; Strategic Marketing Planning program at the University of Michigan; and the Executive Data Science program at John Hopkins University.