Jacopo Perfetti, MBA, works with robots that write and writes what robots still cannot. He is the co-founder of "Prompt Design .it", a leading Italian training platform focused on Generative Artificial Intelligence. He is the author of essays and articles on innovation and generative AI, and a lecturer at several universities. He teaches at SDA Bocconi School of Management in Milan, where he is a Fellow in Innovation and coordinates the Entrepreneurship concentration within the Executive MBA programs. Jacopo Perfetti is a frequent speaker at major conferences and cultural festivals, including TEDx, Festival della Mente, Festival della Letteratura di Mantova, and most of Italy’s major events dedicated to artificial intelligence.