Amy R. Bach has been a professional advocate for insurance consumers since 1984 and an attorney since 1989. A native of Brooklyn, New York residing in San Francisco, she co-founded the nonprofit organization United Policyholders in 1991. She currently serves as the organization's Executive Director and primary spokesperson; shaping and overseeing the Roadmap to Recovery™, Roadmap to Preparedness, and Advocacy and Action programs. She is a nationally recognized expert on insurance claim and legal matters; frequently interviewed in print and broadcast media, and the author of numerous publications including "The Disaster Recovery Handbook" and “WISE UP: The Savvy Consumer’s Guide to Buying Insurance.”