J C Sum

J C Sum is a strategy & digital marketing consultant with 20 years of international entertainment & event marketing and project management experience in the Asia Pacific, the Middle East and Europe.

He is the founder of marketing consultancy firm, Evolve & Adapt, and represents a new generation of hybrid marketers, knowledgeable and experienced in both traditional and digital marketing.

J C is a certified management consultant (TR 43:2015) and an American Marketing Association Professional Certified Marketer (PCM®) in marketing management.

He is a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics, and holds a B.A. from National University of Singapore.

J C unconventionally began his professional career. He first established himself as a creative force on the world stage as an award-winning international illusionist (now retired), show producer and entertainment project director, working on creating content for live shows, television and online media.

His years spent around the world (34 countries on 4 continents) working with different marketing, PR and media production teams has given him an in-depth understanding and hands-on experience in branding and promotion for different markets and a wide variety of industries.

J C has authored more than a dozen books covering a variety of subjects including business and marketing, technical illusion design and theatre stagecraft.

Visit his site at EvolveAdapt.com