Michael Weisman

Michael is a 42 year veteran of the advertising and marketing industry where he guided strategic brand campaign development for some of the most iconic brands in the country by offering a panoramic view to create distinct, relevant voices in the marketplace.

In 2009, fueled by the financial and moral collapse of Wall Street, Mike Co-founded The Values Institute at DGWB, a strategic think tank whose mission is to inspire values-driven corporate culture. More than a vocational pursuit, Mike views his leadership of the Values Institute as a calling. In November of 2013, in partnership with California State University Fullerton, The Values Institute formed The Center For Brand Values Communication and Research—a center of excellence designed to carry-on the work of bringing values into the boardroom and classroom by furthering values research and developing curriculum at the professional and undergraduate level.

Michael takes the story of values into boardrooms across the country where he consults with C-suite executives, and speaks to groups large and small motivating them to live a life of values both professionally and personally.

Coming to know that what we value drives every decision we make in life, both personal or professional, Michael has devoted the past seven years to reinstate values as the cornerstone for corporate decision making believing that we’ve lost our way in the pursuit of wealth, power and influence at seemingly any cost. In the process we’ve lost trust—the most valuable corporate asset and the “true North” of any meaningful relationship. So, Michael set out to reclaim values in the boardroom, the break room, the classroom and even the family room. Because he has personally witnessed the positive effects of a single individual committing to live a values-driven life at work and at home, he continues his work, to make values the “currency” that guides us.