Inez Blackburn

Inez Blackburn is a best-selling author of Pride Passion Profit – 7 Steps to Category Development and is a serial researcher. Inez has spent the bulk of her career studying retail and consumer behavior even though many of her research projects conclude that consumers don’t behave. She has written numerous articles on the future of retail and what 2020 shoppers will look like only to discover that they will be smarter, more demanding, price sensitive and less loyal. Inez has worked with many Fortune 500 companies and held many executive positions to help businesses launch products that consumers need and want and develop marketing messages that say something meaningful and significant because she is fed up with advertising that answers questions that no one is asking.

She believes that when you buy make-up, you are buying hope and Spanx is one of the greatest inventions of this century. After spending over 25 years helping companies to succeed, she decided to embark on a journey of self-discovery and address all the self-imposed constraints that forced her to live her life in the shadow of her dreams.

She loves to read and is always on the lookout for new recipes as cooking has often been her salvation. She is proud of being a nerd and often studies medical books as a hobby as well as books about natural cures and ancient civilizations.

Inez is also a sucker for creating a new recipe and discovering a great shoe sale. She loves fashion and designing a line of clothes for women who eat is still on her bucket list. Her wonderful husband and children don’t seem to complain as her love of cooking have resulted in hundreds of dinner guests, and her daughter has benefitted from her vast shoe collection. When she isn’t reading writing or cooking, she is most likely singing or watching a documentary on Ancient Aliens or the brilliant Game of Thrones.

You can connect with by visiting her website inezblackburn.com, to sign up for emails about new recipes, stories of inspiration or sign up for her blog or email her at inezblackburn@rogers.com