Eddie Yoon
Eddie is the founder of EddieWouldGrow, LLC, a think tank on growth strategy, superconsumers and category creation, serving high growth, Category Queens backed by VC and PE looking to sell, go public or maximize their valuations. He is also the co-founder of Category Pirates, a top 10 newsletter on Substack. Eddie is the author of Superconsumers, published by the Harvard Business Press, which was named one of the top 7 business book in 2017 by Strategy + Business. Over his career, he has authored 100+ articles on HBR, appeared on CNBC and MSNBC, been quoted in the WSJ, NY Times, The Economist and has helped companies grow >$8B in incremental revenues and tens of billions in market capitalization.
https://categorypirates.substack.com
Popular items by Eddie Yoon
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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
Yoon, Eddie
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Snow Leopard: How Legendary Writers Create A Category Of One
Pirates, Category; Cole, Nicolas; Lochhead, Christopher; Yoon, Eddie
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The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche
Pirates, Category; Lochhead, Christopher; Yoon, Eddie; Cole, Nicolas
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A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Pirates, Category; Lochhead, Christopher; Yoon, Eddie; Cole, Nicolas
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The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
Pirates, Category; Lochhead, Christopher; Yoon, Eddie; Kirsch, Katrina; Cole, Nicolas
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