Ken Lapp

Ken Lapp has worked in all kinds of advertising and marketing since 1971 - television, newspaper, magazines, billboards, direct mail, promotional items, and print brokering. As well he set up and managed a nationally accredited in-house advertising agency for a large retailer.

He has worked with large retailers such as The Hudson's Bay Company and Army & Navy Department Stores, as well as hundreds of medium and small businesses in every business category. He published the Vancouver Island Tourist Guide magazine for a number of years in conjunction with the Government of British Columbia, which was sent around the world.

In 1999, Ken started Standard Marketing Ltd building world-class websites, optimizing them for search engines, and bringing them customers from Google. Over the years Ken helped an increasing number of real estate agents achieve outstanding results with internet marketing. This spurred his partnership with Dan Lok and the formation of Top Agent Internet Marketing Inc., which has now become the flagship of the Standard Marketing group of companies.

Ken says he loves Internet marketing because it's about customers coming to you at the exact moment they're ready to buy. His business writing receives continuous praise. He's been published in Marketing magazine, many websites, and his expertise in marketing for small business is sought out by prominent publications such as Business in Vancouver.

His in-depth understanding of the fundamentals of Search Engine Optimization, his skill at speaking in plain language, and his ability to know how the audience is hearing his message make him an excellent teacher. I heard him say one time "If you can't explain what you're doing in four letter words you don't know what you're doing". His SEO seminars have always been well received, whether at real estate brokerages, the Better Business Bureau office, or local Boards of Trade.