Stu Schlackman

After thirty-seven bankable sales years representing major corporations, Stu’s humanitarian spirit sought a fulfilling direction to contribute to the sales community. With previous know-how gained as a college professor and developer of a university-level sales management course, he reached the confluence of all his gifts: to share his knowledge in a learning environment for those who desired a deeper understanding on how to succeed in a crowded sales marketplace.

Reflecting on how he intuitively developed new and enduring business relationships, Stu classified his understanding of people into four fundamental personality types. “Four People You Should Know” resulted as a tool for sales professional seeking to close business by understanding what motivates people’s decision making. Stu provides clear insight into this process through his book, Four People You Should Know, and a personal on-line assessment available on his website. A prolific writer, Stu has produced a series of publications, including his most recent book, The Relationship Selling Secret.

Through his various service offerings, Stu has inspired and energized individual salespersons, company sales teams, and event audiences alike to improve their effectiveness, resonate more genuinely with customers, and increase revenues.