Dr Nikolaus Eberl

Born and bred in Berlin, Germany, Dr Nik (Dr Nikolaus Eberl, PhD) is a brandologist by trade, having studied and taught the history of Brand Leadership from the Roman Empire to Modern Times.

Dr Nik came out to South Africa as a lecturer at the University of KZN just before the first free elections and President Mandela.

He covered Germany’s Nation Branding Success Story during the 2006 FIFA World Cip™, authoring the research report on “How Germany won the World Cup of Nation Branding”.

Dr Nik headed the Net Promoter Scorecard research project on South Africa’s Destination Branding Success Story during the 2010 Soccer World Cup, and he is the co-author of the World Cup Brand Ambassador Program and co-founder of the FAN World Cup™.

In terms of social networking, Dr Nik has been building brand communities both online and offline, first in the student community arena where he helped the European Union to build the first Pan European Student Network, and then in the Sporting arena where he helped multinational brands to build Fan Communities such as the Bafana FAN Club for South Africa and the FAN World Cup™.

Dr Nik is the world's leading expert on the subject of Reciprocation Marketing™ and how to generate Inbound Clients on LinkedIn. By applying the principles of Reciprocation in his own business, he has been able to

• build a Global Media Brand (on the likes of CNBC and Carte Blanche)

• help South Africa achieve the Highest Brand Advocacy Score in the history of the FIFA World Cup (92%)

• develop Strategic Relationships with Global Leaders, including a State President, Olympian Athlete and two World Record Holders

• enable a Consulting Client of mine to grow their Business 10X over 10 Years.

• propel my FIFA World Cup Book to Bestseller Status with ½ Million Copies in print.

• earned 7.5 million Content Views on LinkedIn in 10 Months

Dr Nik has been featured extensively on the following channels: