Marc Cloosterman

As an experienced and passionate brand consultant to the boardroom, Marc Cloosterman founded VIM Group to develop the discipline of brand implementation and to become a full-fledged business in the marketing and communications sector. Whilst being trained at KPMG and INSEAD, he ‘lost his way’ two decades ago and began working in marketing, branding, and communications consulting.

During his decades of experience, Marc has personally advised and worked with an extensive list of leading brands, including Airbus Group, Merck, ABB, BMW, TUI Travel, Deloitte, Nordea, Deutsche Telekom, Medtronic, Skoda, and Air Liquide.

His list of professional achievements includes founding the European Association of Communication Directors’ Brand Leadership working group and serving on jury panels of various international brand awards programs. He has been a member of supervisory boards of the largest Dutch elderly care organisation and a Swiss-owned media agency. Since 2004, he has been a non-executive director of Brand Finance, the world’s leading independent brand valuation consultancy.

Marc speaks three languages (Dutch, English, and German), and he regularly gives talks to practitioners and academics. He has also written extensively about brand implementation and management.