David Mead

David Mead is bringing humanity back to work. He is the author of Lead With (un)Common Sense, his new book that distills the simple, human traits shared by leaders people choose to follow. Since 2009, David has worked with over 300 companies in 23 countries. In that time, he has discovered a pattern present with every leader worth following.

David worked with Simon Sinek from 2009 to 2019. In 2017, he co-authored the best-selling book Find Your WHY with Peter Docker and Simon Sinek.

Since 2019, David has focused on helping leaders put those human traits into practice through what he calls (un)Common Sense™ Leadership. He shares a simple framework you can draw on a napkin that allows each of us to lead and influence others with genuine humanity, no matter our role or title.

The result is higher performance, innovation, collaboration, retention and, importantly, well-being.