Sarah Richards

Born in Guildford, Surrey, Sarah Richards began her career as a researcher for a local television company before moving into copywriting.

After working for Ogilvy & Mather and Saatchi & Saatchi, Richards moved to a position with the Cabinet Office in the British government.

Starting in 2010, she created and led the www.gov.uk content design team for the Government Digital Service. The team was tasked with turning over four hundred diverse and complicated government websites into a single site focused on user needs. The result was a stunning work of content design held up as an example of the discipline’s potential.

Richards now runs the Content Design Center, consulting, coaching, and training organisations and governments around the world. More information about the Content Design Center can be found at www.condentdesign.london.