Sharon Tal

Dr Sharon Tal (1971) is a co- founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a well-recognized lecturer on marketing for high-tech start-ups.

She gives lectures and workshops on a regular basis, and serves as a mentor in many organizations that aim to help budding entrepreneurs. Her prior experience includes roles in marketing and in strategic consulting.

Sharon's PhD research (Technion, Israel) analysed the market entry decision of hundreds of start-ups and its consequences on firm performance and flexibility. The far-reaching insights of this work seeded her proficiency in early market choice.

Together with Prof. Marc Gruber, she created the Market Opportunity Navigator, a practical tool to help entrepreneurs and innovators in discovering their most valuable market opportunities. This proven tool is based on rigorous studies and hundreds of real life cases.