Dave Wallace

David Wallace has over 40 years’ experience in all aspects of business development, from being an individual contributor to leading a team. He’s also a student of sales. He understands sales is not about how much he knows about his products and services, it’s about helping his customers solve their problems and achieve their goals. A proud graduate of the University of Notre Dame, David has been married over 35 years, has two children, one grandchild, and an English Setter. He is an avid cyclist and current heads-up Ride MKE, a cycling club with more than 300 members.

Business to Business sales is more complex than ever. Small businesses that understand who their ideal customer is and focus their energy on only those customers will increase their average sale size, decrease the length of their sales cycle, and increase their pipeline close rate. Translation: they increase revenue. Using proven processes and methods, along with 40 years' experience in business development, Bay Ridge Consulting Group helps small businesses improve their sales effectiveness and efficiency so they can find, close, serve, retain, and expand their ideal customers. We help your sales team become sales superstars.