In the Early 1980’s in an effort to answer the question, “why should someone do business with me verses anyone I compete with?” Keith determined the answer should be “because we have the best customer service”. That’s what everyone says, right? But Keith really delivers, and in fact, has made it his professional crusade to educate and provide strategies to keep independent business people ahead of the competition. Keith developed a management system that his employees loved and in fact, led to his company, American Retail Supply being named “The Best Small Business To Work For in Washington State”.