David Young

CEO, Goal Aligned Media

https://www.goalalignedmedia.com

An analytics-driven media company that specializes in demand generation. Our mission is to help companies maximize their media performance and achieve a positive ROI on their budget. Whether you're looking for results-based pricing, volume-based pricing, or consulting services, we have the expertise and tools to help you succeed.

About the book

I’ve worked in Marketing Analytics for 30+ years. There are a lot of good books out there, but the way the industry has grown has often forced an artificial divide between "analytics applied to marketing" and "marketing theory", other than the occasional vague statement about how “domain knowledge” is valuable.

There are many opportunities to leverage said “domain knowledge” when it comes to Marketing Analytics and I wrote “A Short Guide to Marketing Model Alignment & Design” to help people do that.