Mark Organ is the founder and CEO of Influitive, a provider of solutions to help companies discover, nurture, and mobilize their advocates. Mark has been an innovator in marketing processes and technology for more than seventeen years as the founding CEO of marketing automation pioneer Eloqua, and he is a go-to-market consultant for software-as-service companies in North America and Asia. With a background in neurosciences and a passion for applied psychology, Mark is a dynamic writer with a unique vision for a more human approach to marketing.