Ian Theasby

I'm passionate about making plant-based food mainstream, delicious, and accessible to everyone. As the co-founder of BOSH!, I’ve spent the best part of a decade inspiring millions to cook and eat more plants through books, videos, and innovative food products.

Highlights:

✔ 6x Sunday Times Best-Selling Author – Over 1.2M books sold.

✔ 3.2M+ Social Media Followers & 4B+ Video Views – Engaging a global audience with viral plant-based recipes.

✔ 10M+ Plant-Based Products Sold in UK Supermarkets – Stocked in Tesco, Sainsbury's, ASDA, Morrison's & more.

✔ Multi-channel revenue model combining media, retail, and digital.

✔ B-Corp Certified Business – Leading BOSH! with a commitment to sustainability and ethical business.

✔ Big Brand Collaborations – Helping household brands develop, launch, and promote plant-based products.

✔ TV Host & Live Chef – Hosted world's first plant based cooking show - ITV1’s "Living on the Veg".

✔ Press & Media Features – Regularly speaking about plant based food in leading publications and media outlets.

✔ Speaker – Sharing insights on food, sustainability, and entrepreneurship at global events, including COP28.

Whether through products, books, social media, or brand partnerships, our mission is simple: make plant-based food exciting, easy, and irresistible - for human health and the health of the planet.