Dawn Lerman

Dawn Lerman, Ph.D. is Professor of Marketing and Executive Director of the Center for Positive Marketing at Fordham University’s Gabelli School of Business, where she also serves as Associate Dean for Graduate Studies.

Dr. Lerman is a consumer psychologist who is passionate about studying the impact of words and other aspects of language on brand perceptions, consumer-brand relationships and memory for brands. Her research has been published in a variety of top academic journals including the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Interactive Marketing, and in several books. In addition to teaching at Fordham, she has developed and delivered courses, workshops and seminars to executives and students in China, France, Spain and the UK.

Dr. Lerman serves on the editorial review boards of the Journal of Business Research and the International Marketing Review, and is an active member of the board of directors of the ANA Educational Foundation (AEF).