TJ Xia has been studying numerous cases involving creative thinking for decades. Based on his study he invented a new innovation method “Read and Inspire (read&inspire)” for efficiently finding unique solutions. The new method works with a set of mind-stimulating approaches, which are the main contents of the book How to Inspire Outstanding Ideas. He uses his new method to help people’s thinking processes. He has a PhD degree in physics and holds more than 90 US patents. He is a recognized expert in optical communications and an OSA Fellow. He and his wife, Sophie, live in Dallas, Texas.