Chris Willman

Chris Willman has spent over twenty years inside large organisations making marketing work - not in the abstract, but in the practical, unglamorous, get-it-done sense. He's led field marketing, demand generation, events, channel, and brand across EMEA, and somewhere along the way noticed the same problem repeating itself at every level: most marketing fails not because of poor creativity or insufficient budget, but because the foundations were never properly built.

That observation became an obsession, and eventually a framework.

The Big Brand Blueprint is the result - a structured, no-nonsense approach to marketing that gives small businesses and founders the thinking tools that large companies pay consultants tens of thousands for. The goal is simple: calmer, clearer marketing that actually compounds over time.

Chris also writes The Entrepreneurs Marketing Manual, a tactical companion for founders who need to improve execution, not just strategy.

His writing has one rule: no hype. No trends, no jargon, no shortcuts that don't work. Just the stuff that holds up and builds marketing programs and strategy that actually make a difference.