Jerome M. Juska

Instructor's resources comes with PowerPoint slides, assignments, case studies, and exam questions for each chapter. Available only through the publisher, Routledge, upon request.

With more than 35 years of experience in advertising, promotion, and marketing, Dr. Jerome M. Juska has a diversified perspective of the communication industry. During his career, Juska held management positions at national advertising agencies, research organizations, media companies, and global manufacturers. As World Truck Advertising Manager for International Harvester, he earned numerous awards, including two CLIOs for advertising excellence. Dr. Juska is graduate of Northwestern University with degrees in marketing, advertising, and communication management. He has taught MBA courses in Chicago, Paris, Milan, Helsinki, and Switzerland, as well as lectured in Tokyo, Rome, and Germany. The universities involved include the University of Illinois, St. Xavier University in Chicago, Central Florida University, Rollins College. Currently, Juska is an online MBA instructor for Nova Southeastern University. He was previously a Board Member of the International Advertising Association in Chicago and is now actively involved the local chapter application of the Professional Certified Marketer (PCM) program for the American Marketing Association.