Ulf Bosch

Dr. Ulf Bosch is the co-author of the top-ranked digital strategy book DIGITAL OFFROAD in collaboration with Goggle. As an accomplished advisor, academic and author focussing on organisational strategy, digital transformation and leadership, he holds a PhD in Strategy from King's College London, a MBA from CEIBS Shanghai and a BA (Hons) from ESB Business School. Having worked in top-management consulting for more than two decades, he brings in a strong methodological and practical focus that yields quantifiable benefits in real-world settings (return-on-change). While conducting both academically rigorous and practically impactful research, he also has a high aptitude to tell stories through emotionally engaging narratives. His aim is to make readers & leaders step out of the comfort zone, boldly strategize and successfully transform their behaviours and mindsets. Apart from being passionate in his professional pursuits, he has a strong personal commitment to endurance athletics and is always up from a run.

www.linkedin.com/in/ulfbosch