Lily Simpson

Lily Simpson is the founder of Detox Kitchen, the renowned Food Delivery and Deli business. With a focus on creating delicious, healthy food, Lily and her team now deliver to thousands of customers throughout central London every day.

The Detox Kitchen is loved by celebrities including Elle Macpherson, Gwyneth Paltrow, Suki Waterhouse, Lara Stone, Princess Eugenie and James Corden.

Lily has always had an innate understanding of the power of good food. Growing up with her two brothers, family dinners always consisted of wholesome, home cooked meals and subsequently Lily has always had a very healthy relationship with food.

Launching the Detox Kitchen seemed like a natural fit as Lily truly wanted to revolutionise the way we approach healthy eating. In 2012, when Detox Kitchen launched, the diet industry consisted of calorie-led, uninspiring, often over processed food and Lily believed that through using whole ingredients and an abundance of fresh herbs and spices, that healthy food didn’t have to be boring and restrictive, it could be delicious, satisfying and full of joy.

Lily is the CEO of Detox Kitchen and oversees every aspect of the company. But her true love is in developing the recipes that her customers eat. The meals are inspired from her travels throughout Asia, Europe and the Middle East, and Lily works closely with all of her suppliers to ensure that every ingredient sourced is of the highest quality.

Lily’s mission is to ‘get more people eating and enjoying healthy food’, and with that in mind, Lily and her team are planning on continued growth for Detox Kitchen, with a focus on e-commerce and retail.