Andreas Hinterhuber
Andreas Hinterhuber is a Associate Professor of Marketing at Ca' Foscari University of Venice. He mainly thinks and writes about pricing.
Popular items by Andreas Hinterhuber
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Pricing Strategy Implementation: Translating Pricing Strategy into Results
Hinterhuber, Andreas; Liozu, Stephan M.
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Innovation in Pricing: Contemporary Theories and Best Practices
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The ROI of Pricing: Measuring the Impact and Making the Business Case
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Managing Digital Transformation: Understanding the Strategic Process
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Managing Digital Transformation: Understanding the Strategic Process
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Elgar Encyclopedia of Pricing (Elgar Encyclopedias in Business and Management series)
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