John Waid

My mom taught me about people skills and my dad about business. This combination, it turns out, is very powerful. I have discovered that the best leaders and companies have found a way to focus on people and business. As I worked for several large companies, I found that the most enjoyable experiences were in places where they cared about the people and also achieved great results. It wasn't an either/or experience. This led me to focus on corporate culture for its power of caring about people and results.

The "Culture-Driven" theme of my books is in line with the Peter Drucker quote "Culture eats strategy for breakfast." Culture is a combination of values/mindsets and behaviors which become habits in the greatest enterprises. Think of companies like Chik-fil-A, Southwest Airlines, Zappos and others as Culture-Driven companies and see how they combine being great with people and business.

Culture-Driven Salespeople follow the key values and behaviors found in the first book "Reinventing Ralph - A Little Book for Salespeople About Culture-Driven Selling." Come with me on a journey of discovery that takes you from focusing on strategy/structure to caring first about the people and the culture and then working on the structure and strategy.

Are You Culture-Driven?