Patrick Link has been Professor of Product Innovation at the Institute for Innovation and Technology Management at Lucerne University of Applied Sciences and Arts – Technology & Architecture since 2009. He studied mechanical engineering at ETH Zurich, then worked as a project engineer before completing his doctorate in innovation management at ETH Zurich. After eight years at Siemens, he now lectures in product management and is intensively involved in the further development of agile methods in product management, design thinking, and sustainability. He is co-founder of a start-up and co-director of the CAS Sustainable Management program.