Philip Shelper

Philip Shelper is CEO and Founder of leading loyalty consulting firm, Loyalty & Reward Co. Loyalty & Reward Co design the world's best loyalty programs for the world's best brands.

Phil has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone. He is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.

Phil is the author of 'Loyalty Programs: The Complete Guide', the definitive book for everything related to loyalty programs globally.