Debs Wild

I was a late starter in the music industry. I’d always been obsessed with music but didn’t ever think a dream job working within the industry was a possibility. I didn’t even know how to go about it, I just knew I had to try.

I became the national scout for Universal Records and moved to London. In 1998 fortuitous events led me to discover an unknown band called Coldplay.

My boss didn’t sign them but there was a domino effect and I was instrumental in the band getting a lawyer, getting a publisher which led to them signing to Parlophone.

To this day I work alongside Coldplay as their Web Ambassador / fan liaison. I have been on their incredible journey for twenty seven years. I still get a buzz seeing my name as the Discoverer of Coldplay in their tour programmes. It’s my proudest moment.

I am a writer of mostly screenplays and novels but fittingly my first book to be published is Life In Technicolor: A Celebration of Coldplay. The second edition is out 2 October 2025.