Chris Stanley

Hey, I’m Chris Stanley. Most people know me for my work pioneering the use of mini books as a way to build authority, generate income, and create a lasting impact.

But it didn’t start there. Early on, I used books—and later, mini books—to establish myself as the go-to authority in my business, IA Path, a coaching company that helps independent insurance adjusters succeed. That business grew into a near seven-figure venture, and honestly, it wouldn’t have happened without leveraging the power of books.

Over the years, I’ve published 26 books, and 16 of them became #1 Amazon Best Sellers. Those books, especially the mini ones, were a game-changer for my business and the impact I could make. I’ve been able to build a life where I run my business remotely, from a sailboat, while traveling with my wife and three kids. That’s the freedom books have given me.

In my book Simple Online Business Model, I break down exactly how I built my business using books as the foundation, showing others how they can do it too—without overcomplicating things.

I’m also passionate about helping other entrepreneurs and experts turn their knowledge into mini books that build authority and make a difference. My Mini Book Model is all about that. And if you’re looking to take an idea and turn it into a rough draft in just 7 days, my book Mini Book Straitjacket will show you how to make it happen.

My latest book, Dam the Amazon, dives into how to use Amazon’s tools to publish and promote mini books so you can reach your audience and achieve real success.