Dr Darren Coleman

Dr. Darren Coleman has over 20 years global branding experience. This spans projects in the UK, continental Europe, the Middle East, South East Asia and Japan. He has helped brands such as Johnson & Johnson, Orange (UK and Group), Maybank and Standard Life.

Darren is the Founder and Managing Consultant of Wavelength Marketing. Wavelength specialises in helping services brands retain relevance through the experiences they build. Darren holds a MA in Marketing and his PhD focused on brand performance in the UK’s IT services sector.

Darren is frequently invited to speak at international conferences, run executive workshops around the world and comment on brand related issues in national and international media. He is the author of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page) and has published articles in Industrial Marketing Management and European Journal of Marketing.

He has a penchant for travel, tennis, scuba diving, power boating, mountain biking, yoga and Birmingham City Football Club. Granted some are more enjoyable than others.