Peter FitzGerald

Peter FitzGerald is an artist, web developer, and former editor of Circa Art Magazine; he holds a doctorate in Experimental Psychology from the University of Oxford, and a degree in Fine Art from the National College of Art and Design, Dublin.

He is author of four books:

• 'Built', 'Landscape', and 'Portrait', all of which explore in what ways rotating an image affects our understanding of that image and of how we process images in photography and visual culture / the visual arts more generally.

• '“So Happy Here”: The Absurdist but Essential Guide to Better Business', a book of cartoons related to Customer Strategy.

He is chief collaborator (with his brother Maurice FitzGerald as author) on three books related to Customer Strategy: 'Customer Experience Strategy - Design & Implementation', 'Net Promoter - Implement the System: Advice and experience from leading practitioners', and 'Customer-Centric Cost Reduction: How to invest and improve profits without sacrificing your customers'.