Dr. Werner Krings

Dr. Werner Krings is an internationally experienced professor, researcher, and executive advisor specializing in B2B marketing, digital transformation, business development, and international strategy. His academic work bridges rigorous research with more than 30 years of international business and leadership experience across Europe, North America, and Asia.

His doctoral research at Henley Business School, University of Reading, examined how integrating digital and traditional media can accelerate B2B business development and improve organizational performance. Drawing on insights from 530 executives worldwide, he developed a research-based framework addressing media effectiveness, cross-functional collaboration, and business growth. In 2017, he received LinkedIn's No. 1 Social Selling Award for the EMEA region.

Dr. Krings currently teaches doctoral students at Regent University in Virginia and serves as Visiting Associate Professor at Framingham State University in Massachusetts. In November 2026, he will begin teaching Digital Marketing at Hefei University of Technology in China through its academic collaboration with Clark University, Massachusetts. Previously, he held a full professorship at Woxsen University in India, teaching MBA courses in B2B and International Marketing, and also taught internationally at EM Normandie, including Oxford, and at universities in Vietnam and Bangladesh.

An international speaker, published researcher, and executive educator, Dr. Krings brings a global perspective to the classroom, connecting academic theory with contemporary business challenges, cultural intelligence, and practical decision-making.

His academic qualifications include a doctorate (DBA, summa cum laude) from Henley Business School, University of Reading, an MBA with Distinction from Warwick Business School, and earlier studies at the University of Passau and Bentley University. He and his wife divide their time between Germany and New England.