Bharat Rao
Bharat Rao is a researcher, educator, and author. He is Research Professor in the Department of Technology Management and Innovation at New York University’s Tandon School of Engineering. He is the author of Technology Strategy Essentials: A Concise Guide and Primer, Marketing Essentials: A Concise Guide and Primer, Magical: How Magic and its Star Performers Transformed the Entertainment Economy, and Defense Technological Innovation: Issues and Challenges in an Era of Converging Technologies.
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Technology Strategy Essentials: A Concise Guide and Primer: Unlock the Secrets to Developing Cutting-Edge Products, Services, and Business Models, and Building Sustainable Competitive Advantage
Rao, Bharat
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Mágico: Cómo la Magia y sus Artistas Estrella Transformaron la Economía del Entretenimiento (Spanish Edition)
Rao, Bharat
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Marketing Essentials: A Concise Guide and Primer: Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
Rao, Bharat
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Defense Technological Innovation: Issues and Challenges in an Era of Converging Technologies (New Horizons in Innovation Management series)
Rao, Bharat; Harrison, Adam J.; Mulloth, Bala
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