Silvia Carter

Silvia Carter, based in Paris, France, is the founder and CEO of ToWebOrNotToWeb, specializing in digital export and multichannel services.

With a career in global sales and marketing for consumer products (electronics, smart-home, apparel, jewelry, DIY, etc.), Silvia has worked for large corporations, international organizations, and SMEs. With an Executive MBA from HEC Paris and a master's degree in Web Marketing from the Digital Campus Paris, she acquired a double expertise in business management and digital development to assist firms in their cross-border multichannel sales and international web strategy.

As Team Coordinator for the EBRD - European Bank for the Reconstruction and Development, and as teacher in several schools, Silvia also helps entrepreneurs and students from all over the world learn how to develop sales strategies through marketplaces, e-commerce, social selling, retailers, distributors, etc. across countries.

In her work as an author, Silvia co-wrote User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses (IGI Global, 2020) with Jean-Éric Pelet and is the author of Développer son business à l’international grâce au webmarketing (Eyrolles, 2019), which inspired the seven e-books of The Digital Exporter Series.