G. C. Ryan is a retired manufacturing executive and author of “Do Unto Your Customers: Golden Rules for Great Service.” He has an MS degree in Systems Management from USC and over twenty years experience in customer relations, where he developed his passion for great customer service. G.C. also served twenty-one years in the Air Force and Air Force Reserve before retiring as a Major. He and his wife live in Wisconsin where he writes out of his home. They’ve traveled extensively throughout the United States giving G. C. numerous opportunities to observe and analyze what great customer service providers do right, and those offering poor service do wrong.