Dr. Shaun P. Digan

Dr. Shaun P. Digan is an entrepreneurship expert and educator who has spent more than 15 years helping founders make better decisions. He is a co-author of Persuade: The 4-Step Process to Influence People and Decisions (Wiley, 2021), a practical guide to influence, and the author of Idea or Not's Startup Idea Journal (2018), a guided journal for capturing, developing, and evaluating new venture ideas.

Shaun holds a PhD in Entrepreneurship from the University of Louisville and an MBA from the University of Cincinnati. His research explores how founders learn, evaluate opportunities, and make decisions under uncertainty, and has appeared in journals including the Journal of Small Business Management and the International Journal of Entrepreneurial Behavior & Research. He has taught and advised more than 500 early-stage founders and created the Startup Readiness Framework, a structured system for evaluating a startup's foundation before committing time, money, or momentum.