Wes Bush

Wes Bush is a Canadian entrepreneur and the author of Product-Led Growth and The Product-Led Playbook. He founded ProductLed to help founders build the best product in their market and become the obvious choice in it.

He believes generosity wins. Product-led companies can give away 95% of what their product does and still build valuable, profitable businesses, which is why he calls them the ultimate modern-day charities. If that sounds like high-minded idealism, try competing with one.

He studies the fastest-growing companies while working one on one with a few of them, then boils the repeatable patterns down into books any founder can use. Those books make up the ProductLed Library, his life's work, which maps the Market Ascent: the five levels a company climbs from commodity to crusader, where it gives away what it first set out to sell.

His own turn came at Vidyard in 2016, when a free Chrome extension he helped launch passed 100,000 users in under a year. He has spent every year since helping software companies grow through their product.