Jason Heiber

My name is Jason, I am the founder of Digital Marketing NYC, and I would describe myself as half successful, half a failure, half smart, and half not so much, half rich and half broke. Well, doesn’t that leave me in the no man’s land of mediocrity, you might ask?

But I associate with all my many halves, and all the self-made and self-destructed in between, and can speak from many different places of experience. I am half Swiss and half Greek, so perhaps my DNA is accountable for being a hybrid of contradictions!

I’ve traveled the world quite extensively, I have built companies in Hong Kong, Germany, and New York, and have dabbled in a variety of fields, from trading, import/export, design, advertising, product development, production in the US and overseas, branding, community building, and not-for-profit work.

I am a big fan of Roger Federer and beat myself up for not pursuing tennis when I was young, given the fact that I am his age and we grew up in the same small town, and I am pretty merciless at anything I put my mind to. I chose fencing instead, accomplishing bronze in the World Cup of 2000—despite being admittedly half-assed, lazy, and wasteful. I confess that, not with arrogance, but with a profound awareness of what I might have accomplished had I approached it all with a little less youthful lackluster, which has now cultivated in me a zero tolerance of waste—of time, of talent, and above all, opportunity.

I love to cook, ambitiously and with complications. I’m never not reading, not questioning, and not researching. I focus on maximizing all the time I have right here and right now, and do so with a dry—but unlimited—sense of humor.

It is now my contradictory laziness and wastelessness that will benefit you most reading my books. I need you to get the absolute maximum out of every energy cell expended, without sacrificing a drop of senseless effort. That is my ethos.

I even out on a very Swiss pragmatic middle ground, where tech boredom is ignited by a playful creativity, working outside the box whilst being resolutely goal- and result-oriented.

I am a doer. Not a professional teacher.

Oh, and I like whiskey, preferably Japanese. :)