Erin Rollenhagen

Erin Rollenhagen is the founder and CEO of People-Friendly Tech, a UX research, design, and development firm specializing in highly regulated industries including healthcare, finance, insurance, and legal. With hundreds of successful technology launches under her belt, she's built her career on the belief that the best technology serves people first.

Erin holds a degree in MIS and Economics from the University of Iowa's Henry B. Tippie College of Business and a Certificate in AI for Business Decision Making from Wharton. As former board chair of the Technology Association of Iowa, she has been a driving force in shaping the state's technology landscape.

Erin is the author of two books: Love at First Launch: A Visionary's Guide to Bringing Extraordinary Tech to Life (2026), and Soul Uprising: It's Never Just Business (2019(. Her work bridges the gap between technical excellence and emotional intelligence, helping organizations create technology experiences that drive real business outcomes while respecting the people who use them.

She lives in Des Moines, Iowa with her husband, Sid Juwarker, and their two beloved dogs.