David J. Moore

For over forty-five years, my career has centered on the intersection of media, technology, and advertising. I have held many roles, ranging from founding and leading digital ad industry start-ups to senior executive positions at WPP. The central theme of my work is finding new ways of making technologies work for marketers. My fascination with creating value for marketers through technology led me to pioneer innovation in early digital ad networks, the uses of search engine marketing, new methods of behavioral targeting, and big data. Earlier in my career, I cofounded 24/7 Media and led the company from a start-up to a digital marketing and ad technology leader. WPP ultimately purchased 24/7 Real Media, and I joined WPP where I successfully helped lead the transformation of Xaxis offerings as the digital industry evolved and served as the global president of WPP Digital. My career has also encompassed a meaningful role in the ad industry’s evolution, which is important to me. I helped to steer the digital ad industry’s development as a board member of the Interactive Advertising Bureau (IAB) for almost twenty years, as chairman from 2009 to 2011, and as the first chairman of the IAB Tech Lab. As a board member and Chairman of the Finance Committee of the Advertising Education Foundation (AEF), I help ensure the development of the next generation of advertising talent.