Rob Friday is a Talent Optimization consultant, Author, and Predictive Index® Certified Partner. Over the past 10+ years, Rob has worked with hundreds of companies and taught the science of Talent Optimization to over 1000 leaders. Recognized as the fastest-growing partner in Canada in 2018, and a top Predictive Index® Certified Partner globally. Rob is a frequent speaker at trade associations, Fortune 500 companies, and top MBA programs. Today, Rob spends his time helping companies unlock the true potential of their people by implementing the Talent Optimizer process and Predictive Index® systems.