Dan Gershenson

A Fractional Chief Marketing Officer+, Dan Gershenson has made an impact at advertising agencies and marketing firms (and, of course, their clients) for over 25 years. Since 2012, he has been the head of Caliber Brand Strategy + Content Marketing.

Dan focuses on coming to the rescue of multi-generational businesses with little or no Marketing Department, giving them the invaluable asset they need when it comes to positioning their brand in the marketplace, creating more soundly strategic and compelling content for digital media, discovering real insight from customer interviews and identifying the tactics that make the maximum amount of sense for their audience, goals and budget. That way, they can focus on a myriad of other day-to-day responsibilities, such as the business of running their business.

Dan lives in Chicago with his wife Linda, daughter Emma and a Mini-Labradoodle named Boo.