Ritu Singh

Ritu Singh has been an ad-crafter for many years now.

Pretty early in her career, she came to believe that clients were a villainous lot who lived to reject her perfect, efficient ads for their products. So, when she switched to their side, and became part of a marketing team, she was surprised to find that clients were regular human beings with deep concerns – like how best to sell their products.

Having been on both sides of the table has not only given her double the perspective, it has given her the dubiously thrilling feeling of being a double agent of sorts. In her first book, she attempts a third-degree on why our ads say the things they do. (No actual industry secret agents were harmed in its writing.)

She lives in Gurgaon and has worked in JWT India and the Times of India Group.