David E. Lemley is the founder of Retail Voodoo, a US-based brand strategy firm that specializes in better-for-you brand development for food, beverage, wellness, and fitness brands. Since founding Retail Voodoo in 2011 (as the evolution of his marque graphic design consulting practice that helped Starbucks, REI, Nike and Sur la Table become the beloved and dominant brands they are today), David has helped many better-for-you brands leverage brand strategy to create radical differentiation, gain meaningful competitive advantage, build omnichannel growth strategies, and innovate new products to evolve their brands long-term relevance. All to become a brand that consumers actively crave with their mind, body, and soul.
David’s regular articles can be found at retail-voodoo.com. His frequent appearances on many of top-rated marketing and business podcasts can be found at retail-voodoo.com/news. He is @davidlemley on Twitter.
David lives in Seattle, WA, USA and has worked and lectured in the USA Canada, Europe, and Australia.