Wayne Goldsmith

Wayne Goldsmith has spent 30+ years working with Olympic gold medallists, world champions and professional teams across 30 countries. From pool decks to boardrooms, he's discovered what truly separates champions from everyone else — and it's not what most people think.

As a former National Program Director who led teams to Olympic and World Championship success, Wayne has worked directly with thousands of athletes, coaches, sporting parents and leaders worldwide. His conclusion: talent doesn't create champions. Character and choices do.

His book The Talent Myth reveals the 10 Championship Choices that actually predict long-term success — proving that "untalented" athletes can achieve remarkable things when they develop the character traits that matter most.

His leadership book Leading Without Leading challenges traditional command-and-control thinking. The best leaders don't dominate — they inspire, believe in people and support them to lead themselves. It's the same philosophy Wayne brings to coaching: we don't coach AT athletes — we coach WITH them.

Wayne shares insights weekly through his Substack publications Sports Thoughts and Swimming Gold, and works directly with coaches through his CoachTED mentoring program.

Your ceiling isn't determined by what you're born with — but by who you choose to become.