Fabrizio Barbarossa

University Professor of "Digital Marketing" at the first Italian Master's Degree course in "Digital Marketing" at the G. D'Annunzio University of Chieti Pescara.

Since 2011 he has held lessons in the Sole 24 Ore Digital Masters, training over 1,000 students in Digital Marketing.

CEO and Founder of White Rabbit, the first software that integrates all the functions of Digital Marketing and develops the so-called Customer Data Platform (C.D.P.).

He is a speaker at international events on artificial intelligence and Digital Marketing (Dmexco, EcommerceDay, Web Summit Lisbon, Growthmarketingconference San Francisco etc.).

Fabrizio has worked as a marketing trainer for more than 9000 hours, and has helped more than 500 Italian companies on their path to success on the Web.

Author of 6 patents in the field of online communication and digital business.

Consultant of the largest Italian online e-commerce and digital business brands (Pampers, De Cecco, Tod's, Max Mara, Eplaza, Fastweb etc.) bringing excellent operating results.

Author of the book "Google Marketing - guide to the largest market in the world", Franco Angeli Editrice, now in its 4th edition, and of the audiobook version of Good Mood.

It has supported the creation of over 2500 start-ups.

He has been a speaker at many conferences related to innovation, business development and marketing. He has supported the creation and development of thousands of companies in Italy.

He has significant experience in the design, patenting and launch of innovative products such as housewares, innovative franchises and products from various sectors (clothing, food and wine). He is also a Chartered Accountant, Official Auditor and Ministerial Commissioner. He is an IT expert and programmer with various patents in the field of information technology and Google Marketing. He is a Researcher of Artificial Intelligence and has published with posters in the world congress on Neural Networks and in international magazines and events.

more info on:

https://it.linkedin.com/in/barbarossa/it